Case Study: HEMA Group achieves 20% faster quoting and improved first-pass accuracy with Experlogix

German manufacturer accelerates quoting and custom configurations of components for machine tools to protect worker and machine

HEMA, a German manufacturer of protective systems for the machine tool industry, outgrew an Excel-based catalog as its product line and configuration options expanded. The spreadsheet became error-prone, cumbersome, and slow, creating delays and inaccuracies in custom quoting.

HEMA implemented Microsoft Dynamics CRM with Experlogix CPQ, migrating its complex Excel data on time and on budget. The intuitive interface and powerful rules engine enabled fast user adoption (a few weeks), improved first-pass quote accuracy, and cut quoting time by about 20%, helping accelerate orders and improve on-time delivery.

HEMA Group

Thomas Gabriel

Director of Business Development