Case Study: Martin Door achieves minutes-fast quoting and a spike in online sales with Experlogix CPQ

Garage Door Manufacturer Accelerates Online Sales Experience for Dealers

Martin Door, a Salt Lake City–based manufacturer of customizable residential and commercial overhead garage doors since 1975, faced a challenge modernizing its online sales experience for products with millions of permutations. With high visual expectations from buyers and a large dealer network, the company needed a web-based product configurator that delivered photo‑realistic, dimensionally accurate visuals and faster, error‑free quoting.

By implementing Experlogix CPQ integrated with Microsoft Dynamics 365 Sales and a Microsoft web portal, Martin Door enabled instant, visual configuration and ordering on desktop and tablet. Quoting time dropped from days to minutes, order errors declined, internet sales spiked, and dealers can now process 85–100 fully customized orders per day—improving close rates, forecasting accuracy and dealer growth.

Martin Door

Robert Scott

Vice President of Engineering