Case Study: Malibu Boats eliminates configuration errors and streamlines dealer ordering with Experlogix CPQ

Custom-boat builder provides international dealer network with powerful product configuration capabilities through a portal

Malibu Boats, the world’s largest maker of recreational watersports towboats with facilities in the U.S. and Australia, sells highly customized boats through an international dealer network. Because every boat is configured to individual customer preferences, dealers struggled with two separate ordering systems, no rules-based validation, and manual entry into Microsoft Dynamics GP—causing errors, rework and delivery delays.

Malibu implemented Experlogix CPQ, integrated with Microsoft Dynamics CRM and GP, to provide a single, browser-accessible portal with a powerful rules engine. Configurations now automatically generate manufacturing orders, BOMs and pick lists, prevent incompatible options, and streamline dealer ordering—reducing errors, eliminating rework and earning strong dealer praise.

Malibu Boats

Greg Casteel

Senior Business Systems and Process Analyst