Case Study: Cookstown Panel Centre streamlines order processing with Experlogix Digital Commerce

Cookstown Panel Centre cuts manual order entry to zero with Experlogix

Cookstown Panel Centre, a supplier of kitchen materials in Northern Ireland, faced challenges with manual order processing. Orders received by phone or email required staff time to enter into the ERP system, limiting capacity and constraining growth. The company needed an ecommerce solution that would automate this process without replacing the direct customer relationships valued by its trade clients. They turned to vendor Experlogix for a digital commerce solution.

Experlogix implemented a B2B webshop that integrated directly with Cookstown Panel Centre's ERP system. This automation eliminated manual data entry for online orders, allowing them to flow automatically into fulfillment with rules for delivery scheduling and credit checks. The results included a steady increase in web orders and a significant reduction in staff time spent on routine order entry. Experlogix's solution freed the team to focus on customer service while providing customers 24/7 ordering and consistent processing.

Cookstown Panel Centre

Mark McElhone

M.I.S Support