Case Study: Balanced Body achieves 10% year-over-year revenue growth and automated BOMs with Experlogix CPQ

Balanced Body Sees Consistent Revenue Growth with Experlogix CPQ

Balanced Body, the world’s largest provider of Pilates equipment and education, needed a modern, fully automated system to support tens of thousands of configurable products. Their legacy CRM could only handle pricing and quoting, forcing production planners to manually create custom BOMs and routings, print paper travelers, and risk errors and delays.

They implemented Experlogix CPQ integrated with Microsoft Dynamics CRM/ERP to automate configuration, dynamically generate BOMs and routings, and streamline quote-to-order workflows. The solution sped quoting, reduced errors, empowered trained end users to manage rules without IT, and drove consistent growth—orders increased and revenue rose roughly 5–10% year over year.

Balanced Body

Adam Endelman

Director of Business Intelligence