Case Study: FS Cables achieves 24/7 B2B self-service and SEO-optimised online ordering with Experlogix Digital Commerce

Customer Self-Service Capability the order of the day for FS Cables

FS Cables, a St Albans–based stockist and distributor of specialist cables (over 3,500 products) serving electrical, rail, construction, marine and telecoms, faced an ageing website with poor search visibility and needed to replicate their established paper catalogue online. They required a searchable, B2B self-service ordering solution that integrated with their Intact iQ ERP/CRM and supported trade customers with account management and ordering 24/7.

Experlogix Digital Commerce built an integrated eCommerce solution: a user-friendly digital product catalogue with real-time ERP stock and pricing, CRM integration, smart search and CPR downloads, plus checkout, payments and account management. The platform is SEO-optimised and now returns top organic results, giving customers 24/7 self-service while streamlining FS Cables’ order handling and account workflows.

FS Cables