Case Study: Armstrong Richardson achieves multi-million B2B & B2C online sales with Experlogix Digital Commerce (Experlogix)

Armstrong Richardson - Customer Case Study

Armstrong Richardson (AR Wholesale) is a long-established UK wholesaler (trading since 1925) supplying pet, equestrian and agricultural products nationwide. As online orders and customer enquiries grew, AR struggled to manage rising volumes without adding staff, maintain complex customer-specific pricing across thousands of SKUs, and reach new consumer audiences because they lacked a retail online presence.

They implemented the Experlogix Digital Commerce platform integrated with Sage 1000 (via Datel), a cloud SaaS solution with out-of-the-box B2B features and real-time ERP integration. The platform now supports 12,000+ products, enabling 24/7 self-service for trade customers and generating multi-million pound online turnover, while providing up-to-date stock, intuitive search and streamlined ordering. Success with the B2B WebShop has also driven the launch of a B2C retail site, and AR continues to expand features and explore mobile and eProcurement options.

Armstrong Richardson

Helen Thompson

Director