Case Study: The Good Feet Store refreshes its storytelling with audience insights from Experiences For Mankind

The Good Feet Store launches 12 TV spots with Experiences For Mankind

The Good Feet Store, a national leader in personally fitted arch supports, faced the challenge of refreshing its long-running marketing campaign. While its TV ads featuring customer stories were effective, some key information about the product and the in-store experience was not being communicated. They partnered with Experiences For Mankind to use audience insights to identify which campaign elements to keep and which needed a new approach.

Experiences For Mankind developed a solution that expanded the storytelling to include the perspectives of both customers and the people alongside them, such as family members and fitters. They also created informational ads featuring an expert to explain the full-body benefits of arch supports. This strategy maintained the campaign's relatability while providing more critical information. The vendor produced 12 new TV spots, conducted over 20 customer interviews, and generated more than 10 hours of additional testimonial video content.

The Good Feet Store