Case Study: Sony boosts in-store sales and shopper engagement with Experiences For Mankind

Sony launches 26 in-store campaigns with Experiences For Mankind

Sony, a consumer electronics heavyweight, wanted to increase in-store sales by getting shoppers to engage directly with its products. They partnered with the vendor Experiences For Mankind (EFM) to create hands-on retail experiences that would capture consumer imagination and inspire curiosity.

Experiences For Mankind developed a comprehensive solution including interactive digital applications, audiovisual content, and in-store displays. This strategy resulted in the launch of 26 in-store campaigns and the production of over 780 creative assets. EFM's work successfully immersed customers in the brand, leading to increased product engagement and sales.

Sony