Case Study: Sony builds a thriving photography community with Experiences For Mankind

Sony grows alpha Universe to 110k monthly users with Experiences For Mankind

The customer, Sony, had a challenge with effectively showcasing the story and capabilities of its popular Alpha series cameras. Despite having a wealth of high-quality user-generated content, particularly from its Sony Artisans group of professional photographers, this inspiring material was scattered across the internet. The vendor, Experiences For Mankind, was tasked with finding a new way to engage and inspire photographers online.

Experiences For Mankind developed and launched Sony Alpha Universe, a centralized digital community platform. This solution curated content from Sony Artisans and users, providing a single destination for inspiration, tutorials, and product news. The vendor's scalable design led to significant results, including attracting over 110,000 unique monthly users, achieving an average on-site engagement of two minutes, and reaching a global audience across 30 countries.

Sony