Case Study: San Manuel Band of Mission Indians modernizes its brand and website with Experiences For Mankind

San Manuel Band of Mission Indians boosts new users by 145% with Experiences For Mankind

The San Manuel Band of Mission Indians, a Tribal government, faced the challenge of communicating its long history and evolving role effectively due to an outdated website and a lack of cohesive brand guidelines. Experiences For Mankind (EFM) was engaged to provide services including a brand identity overhaul, UX/UI design, and web development to address these issues.

Experiences For Mankind designed a modern brand identity and a new, intuitive website with a seamless navigation flow and custom photography to honor the Tribe's sacred land. The solution led to a significant measurable impact, including a 145% increase in new users, a 20% rise in average time on-site, and a 112% boost in page views, setting a new standard for Tribal government communications.

San Manuel Band of Mission Indians