Case Study: Rady Children’s Hospital elevates pediatric care branding with Experiences For Mankind

Rady Children’s Hospital launches Healthier Ever After in under 3 weeks with Experiences For Mankind

Rady Children’s Hospital sought to elevate its national profile to match its high-quality pediatric care and recent top rankings. The challenge was to create and launch a fully integrated national campaign that resonated with diverse audiences, all within an extremely tight three-week deadline. They engaged the vendor, Experiences For Mankind, for its services in business strategy, campaign development, and digital design.

Experiences For Mankind developed a bold, colorful campaign titled “Healthier Ever After,” which put real doctors, nurses, and patients at the forefront to create an emotional connection. Through an accelerated process with rapid turnarounds, they delivered a comprehensive campaign featuring OOH, print, digital media, and social assets. The campaign was a huge success, enthusiastically received by both San Diego families and the hospital's own staff, and it became an evergreen initiative that continues to support the Rady Children’s brand.

Rady Children’s Hospital