Case Study: Cricut makes crafting inspiration easier to discover with Experiences For Mankind

Cricut audits 750 articles with Experiences For Mankind

Cricut, a maker of cutting machines and DIY crafting tools, faced the challenge of transforming its chronological blog into a more organized and discoverable resource to inspire its creative community. To address this, they partnered with Experiences For Mankind to develop a new editorial strategy and content plan for a premium blog experience.

Experiences For Mankind designed and developed the new Cricut Inspiration content hub, which featured simplified navigation, a new tagging system, and mobile-first design with large-scale imagery. The solution included recipe-like project guides with difficulty ratings to empower crafters of all skill levels. The vendor's work, which included auditing 750 articles and creating 90 unique SEO identifiers, provided a framework for ongoing content production and helped boost user engagement and e-commerce sales.

Cricut