Case Study: Astroglide broadens its appeal with Experiences For Mankind

Astroglide broadens appeal and boosts sample requests with Experiences For Mankind

Astroglide, a top-three personal lubricant brand, faced increasing competition and a need to expand its market share. To stand out and attract new audiences, they partnered with the vendor Experiences For Mankind for a comprehensive rebranding effort that included persona development, media strategy, and campaign creation.

Experiences For Mankind developed a new playful and inclusive brand tone focused on sex-positive themes. They created intricate customer personas to target previously underserved segments and executed a multi-channel campaign with tailored creative assets and media placements. This strategy successfully connected Astroglide with new consumers, drove significant engagement and sample requests, and elevated the brand to the top retail position.

Astroglide