Case Study: Primary Residential Mortgage, Inc. strengthens partnerships and drives referrals with Experience.com

Primary Residential Mortgage, Inc gathers 1,000 agent responses in 5 months with Experience.com

Primary Residential Mortgage, Inc. (PRMI), a major mortgage lender, faced a challenge in systematically gathering feedback from its network of real estate agent partners. This gap prevented them from fully optimizing these partnerships and gaining insights into loan officer performance. To address this, PRMI turned to the vendor Experience.com and its Experience Management Platform to implement a targeted feedback campaign.

Experience.com's solution enabled PRMI to launch a company-wide initiative that evaluated service quality, gathered referrals, and explored future collaboration opportunities. The results were significant, with nearly 1,000 partner responses received within five months. A key measurable impact was that 30% of respondents provided referrals, directly generating new business leads. Experience.com provided the tools for PRMI to gain actionable insights and strengthen its partnerships effectively.

Primary Residential Mortgage, Inc