Case Study: New American Funding grows local market revenue with Experience.com

Experience.com Helps New American Funding Grow Revenues by Winning in Local Markets

The customer, New American Funding (NAF), a top mortgage lender, faced the challenge of managing its online reputation and generating new business for its loan officers across local markets. Their previous home-grown tool for gathering customer reviews was insufficient. They sought a better solution and partnered with the vendor, Experience.com, to utilize its Experience Management platform.

Experience.com implemented a platform that automated the process of requesting and distributing customer reviews across sites like Google and Facebook, personalized to appear as if they came directly from the loan officer. This solution dramatically increased customer engagement and review volume. The measurable results were significant: NAF grew from fewer than 4,000 reviews to over 158,000, achieving a 4.9-star average rating and becoming the top-reviewed lender on LendingTree. Experience.com helped NAF loan officers win in their local markets by building trust through social proof.

New American Funding

Rick Arvielo

Co-Founder