Case Study: Upcover simplifies business insurance with Experience Digital

How Upcover disrupted the business insurance industry with one mobile application

Upcover, an Australian insurtech startup focused on simplifying business insurance for SMEs, gig workers, contractors, freelancers and startups, partnered with Experience Digital to turn a new idea into a market-ready digital product. The challenge was to create a simple, accessible online platform and mobile application for a fast-moving target market, with a quick turnaround and a seamless user experience.

Experience Digital delivered an end-to-end solution covering design, development, implementation and marketing, transforming Upcover’s concept into a fully visual mobile app and web experience, along with a launch-ready MVP and go-to-market support. The result was a pay-as-you-go insurance platform with instant quotes and subscription-based cover across mobile devices, helping Upcover launch in mid-2020, secure a place among the final 12 startups in Antler’s program, and win $100,000 in investment to support international growth.

Upcover

Anish Sinha

Cofounder