Case Study: Pure Objective reduces overhead costs with Experience Digital

How Pure Objective’s platform rebasing reduced overhead costs

Pure Objective, an Australian online retailer focused on sustainable and ethical products, needed a more effective customer management system that integrated with its supply chain and gave the team an easier way to update product and brand content without relying on developers. They turned to Experience Digital for help streamlining their operations and improving their eCommerce platform.

Experience Digital rebased Pure Objective’s site to Shopify and redesigned the platform with new features, stronger mobile UX, and built-in support for accounting and payments. The result was a simpler content management experience, greater control for the Pure Objective team, and lower overheads by reducing dependence on external development support.

Pure Objective

Winsome Fox

Co-Founder