Case Study: Global Surf Industries achieves scalable cloud performance with Experience Digital

How Global Surf Industrie’s transition to cloud infrastructure continues to serve their growing global demand

Global Surf Industries, the world’s largest surfboard manufacturer, worked with **Experience Digital** when its ageing custom PHP and traditionally hosted infrastructure could no longer keep up with rising global traffic, security concerns, and the need to future-proof the business. The company’s website was lagging under demand, and its server environment was reaching end of life, creating reliability and cybersecurity risks.

**Experience Digital** migrated Global Surf Industries to **Amazon Web Services (AWS)**, moving the business into a scalable cloud and serverless architecture designed for business continuity, security, and global reach. The new setup improved performance and reliability, handled elevated and burst traffic with no issues, and required no further capital investment while supporting ongoing localisation and growth.

Global Surf Industrie

Tess Kelly

Operations Manager