Case Study: Strawman achieves scalable growth and improved user experience with Experience Digital

How cloud migration assisted Strawman in launching their new platform and scaling with confidence

Strawman, Australia’s premier online investment club, needed help overcoming back-end system issues and an infrastructure problem that was preventing upgrades as the platform scaled. Experience Digital was brought in for a website health assessment and support with the web system back end, then expanded the engagement to help launch Strawman’s 3.0 core product.

Experience Digital redesigned and rebuilt key parts of the platform, adding new features such as a real-time trade scorecard integrated with the ASX, while also migrating the core infrastructure to AWS cloud hosting. The result was a sharper user experience, stronger functionality, real-time gain and loss tracking, and improved scalability, availability, and cost efficiency for Strawman.

Strawman

Andrew Page

Founder