Case Study: Zoona achieves 40 hours/month time savings and automated expense management with Expensify

How Expensify helped South African company Zoona, save 40 hours on their expense management process

Zoona is a financial‑services startup that supports early‑stage entrepreneurs in underserved African communities. With 180 employees, their accounting and expense workflows were entirely manual—relying on Excel, no mobile app, and no integration between payments and accounting—resulting in messy, time‑consuming processes that limited their ability to focus on core mission work.

Working with Iridium, Zoona implemented Expensify with direct Xero integration, SmartScan OCR and simple receipt forwarding, and rolled the solution out across their operations. The automation centralized control while enabling decentralized field activity, letting staff effortlessly reconcile cash to recorded expenses and saving the finance team and employees about 40 hours per month, freeing time to better serve entrepreneurs.

Zoona

Robynne McMartin

Finance Manager