Exos
29 Case Studies
Case Study: Oak Health Club achieves successful launch and membership growth with Exos
A Exos Case Study
Oak Health Club - Customer Case Study
Oak Health Club in Ashburn, VA is a 29,000‑square‑foot flagship wellness facility owned by AARP Services that needed expert support to design, launch and operate a full-service fitness community — from facility design and equipment selection to staffing, membership pre‑sales and ongoing marketing to build and retain a member base. Exos (via Exos Community Consulting and Exos Marketing) was engaged to provide project planning, facility design and equipment procurement, staffing and management guidance, and pre‑sale and launch support.
Exos delivered a full-service solution including design and equipment recommendations, staffing plans, a comprehensive pre‑sale marketing and staff education program, and ongoing marketing and programming (bespoke website, Facebook and Instagram channels, Google business/ads optimizations, reporting and member communications). As a result, Exos helped Oak Health Club grow its membership base and drive measurable improvements in member engagement and retention while supporting continued operational growth.
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