Case Study: Minnesota JCC Capp Center achieves successful relaunch and sustained membership growth with Exos

Minnesota JCC Capp Center - Customer Case Study

Minnesota JCC Capp Center is a long-standing family-focused community center in St. Paul that needed support for a 2017 relaunch and facility renovation of its fitness and aquatics offerings, including membership presales, a successful grand opening, and ongoing staffing and programming. The JCC engaged Exos for community center management, staffing of fitness specialists, and Exos Marketing services to drive recruitment and engagement.

Exos implemented comprehensive management and marketing services—staffing and operating the revamped fitness and aquatics centers, leading the membership presale and grand opening, and providing marketing strategy, budget management and tactical execution. The result was a successful presale and grand opening and facilities that remain a wellness destination for a highly engaged, active community; Exos continues to manage operations and staffing at the Minnesota JCC Sabes Center.

Minnesota JCC Capp Center