Case Study: McCann boosts TikTok insights and wins new business with Exolyt

McCann boosts TikTok insights for 1B+ users with Exolyt

McCann Paris, a global communication agency, was seeking to boost its digital capabilities by harnessing TikTok data to understand audiences and trends for its clients. The challenge was finding an efficient, beginner-friendly tool to navigate the platform's fast-evolving trends and turn data into actionable insights, as most available tools offered limited TikTok functionality. They turned to the social insights service from Exolyt for a solution.

Exolyt provided comprehensive TikTok data coverage, utilizing features like Industry Insights and Social Listening to help McCann capture trending content in a straightforward way. The solution enabled the agency to master TikTok's fast-paced content cycles, leading to quicker data-driven decision-making. The insights gathered consistently received positive feedback from clients, helped win their trust, and contributed directly to winning new business for the agency.

McCann