Case Study: Visit Walnut Creek boosts awareness, website engagement, and hotel referrals with EXL Media

Visit Walnut Creek boosts website sessions 130% with EXL Media

Visit Walnut Creek, a tourism organization for a city in the Bay Area, faced the challenge of building awareness and differentiating itself from larger competing destinations like San Francisco and Oakland. They partnered with vendor EXL Media to use a paid media strategy to influence how new audiences discovered and chose their destination.

EXL Media implemented a full-funnel paid media campaign focused on niche traveler segments and contextually aligned placements. The strategy utilized paid search and paid social as primary drivers. This solution delivered significant results for EXL Media's client, including a 130% increase in website sessions, a 168% rise in click-outs to lodging sites, and a 75% growth in form leads. The campaign also helped the client's website move from the eighth page to the first page of Google Search results.

Visit Walnut Creek