Case Study: Lake Tahoe Shakespeare Festival grows ticket sales and revenue with EXL Media

Lake Tahoe Shakespeare Festival grows ticket sales 7% with EXL Media

The Lake Tahoe Shakespeare Festival faced a challenge converting interest into ticket sales amid changing consumer behavior and a 20% decline in early-season sales. Partnering with EXL Media, the nonprofit needed a multi-channel paid media strategy to increase revenue and improve its return on ad spend.

EXL Media implemented a performance-driven strategy using paid search, Meta advertising, and connected television. This approach resulted in a 7% overall increase in ticket sales, surpassing revenue goals by 3.8% and achieving a return on ad spend of $3.30. EXL's optimized campaign also contributed to a 16.7% increase in early ticket sales for the following season.

Lake Tahoe Shakespeare Festival