Case Study: Capitol Corridor boosts ridership and ROAS with EXL Media

Capitol Corridor boosts ridership with EXL Media across 70% Sacramento-focused media investment

The Capitol Corridor Joint Powers Authority, a public transportation system, faced the challenge of regaining ridership in a new work-from-home landscape. They tasked vendor EXL Media with creating a strategy to increase engagement and improve return on advertising spend (ROAS) through online ticket sales.

EXL Media implemented a fully integrated media strategy built around audience targeting, timing, and reach. Their solution leveraged programmatic partnerships, advanced pixel techniques for tracking, and activations across multiple channels including paid search, social, and out-of-home. While the specific measurable results are not detailed in the provided text, the strategy was designed to grow brand awareness and increase ridership for the Capitol Corridor.

Capitol Corridor