Case Study: Bullock Texas State History Museum drives more clicks and lower CPC with EXL Media

Bullock Texas State History Museum boosts clicks and lowers CPC with EXL Media

The Bullock Texas State History Museum, faced with a flat advertising budget, challenged its vendor EXL Media to aggressively increase total clicks and click-through rates while simultaneously reducing cost per click. The goal was to drive more attendance to its exhibits and IMAX films despite the financial constraint.

To meet this challenge, EXL Media implemented a strategic solution that reallocated budget to high-intent paid search campaigns and optimized programmatic display buys by shifting investment to higher-performing mobile inventory. This audience-first approach, which targeted key demographics like families and university students, successfully intercepted users closer to conversion. As a result, EXL Media delivered increased click-through rates, more qualified site traffic, and improved overall performance from the same flat budget.

Bullock Texas State History Museum