Case Study: CSX improves railroad safety messaging and CSR impact with Exit10

CSX donates 32 meals per social post with Exit10

CSX, a Fortune 500 railroad company, faced a challenge in promoting train safety and building its corporate social responsibility platform. The vendor Exit10 was chosen to help address this need through a comprehensive campaign involving safety messaging and brand development.

Exit10 implemented a multifaceted solution for CSX, creating innovative safety campaigns and proprietary CSR initiatives like the Trees for Tracks environmental program. The vendor's work, which included event planning, social media integration, and public relations, resulted in CSX becoming an industry leader in safety messaging. The initiatives had significant measurable impact, including planting many trees to offset the company's carbon footprint and generating thousands of social media engagements that translated into meals donated to families in need.

CSX