Case Study: Abbott achieves faster, more recognized POC diagnostics branding with Exit10

Abbott boosts brand recognition from fifth to first in 9 months with Exit10

Abbott, a global healthcare company, faced a challenge with its Alere division, which was the world's leading provider of rapid point-of-care diagnostics but had low brand recognition compared to its individual products. The vendor, Exit10, was engaged to develop a corporate campaign to raise awareness and establish thought leadership.

Exit10 implemented a highly targeted digital advertising campaign and secured NPR sponsorships for Alere. The solution successfully transformed the brand's perception, moving it from the fifth most recognized company in its space to the most recognized in just nine months. A client-initiated study by Ipsos also found that Alere was subsequently considered the "thought leader" and "quality leader" in point-of-care diagnostics.

Abbott