Case Study: Virgin Active simplifies membership systems with Exerp

Virgin Active reduces multiple membership systems to a single platform with Exerp

Virgin Active, a global fitness company, faced the challenge of managing multiple legacy membership systems, particularly three different systems in the UK alone. This fragmented infrastructure meant processes had to be repeated across platforms. Despite previous failed attempts, they needed a single, unified solution and partnered with vendor Exerp to implement its platform.

Exerp led a massive, transformational project to replace Virgin Active's various legacy systems with the single Exerp platform. This solution successfully reduced operational costs and promoted simplicity across the business. Most significantly, Exerp's implementation fundamentally changed the way Virgin Active interacts with its members.

Virgin Active