Case Study: PureGym accelerates digital growth with Exerp

PureGym - Customer Case Study

PureGym partnered with Exerp in 2013 as the gym chain was on a high-growth trajectory and needed a member management system that could scale with its business. PureGym also required a partner that could support its fast-moving digital strategy, including its website, mobile app, and in-house engineering team.

Exerp provided a market-leading member management platform with a client application, real-time club/product/pricing configuration, detailed reporting, and an API that connects to PureGym’s digital channels. The result was closer collaboration between engineering teams, faster feature development, and a stronger customer experience across PureGym’s digital and operational systems, supporting a network of 230+ locations.

PureGym

Daniel Glyde

Chief Technology Officer