Case Study: DBFT achieves secure, app-based program delivery and scalable trainer management with Exercise.com

How DBFT moved from delivering workouts using PDFs and ebooks, to delivering workouts using custom branded apps and managing an ever growing team of trainers

DBFT is an online health and coaching business in Columbus, OH, led by Desiree Pfeifer (DesiFit) that delivers fitness and nutrition programs to women. As demand grew, DBFT needed a way to manage an expanding team of trainers and to move off outdated, leak-prone delivery methods (PDFs and ebooks). To solve this, DBFT partnered with Exercise.com to build a secure, custom-branded digital solution.

Exercise.com delivered custom-branded iPhone, Android, and web apps plus a coach-management platform, allowing DBFT to securely host and publish programs, run six-week challenges, and add multiple coaches with ease. The new platform stopped content leaks that were costing revenue, smoothed operations so Desiree could delegate more, and upgraded the customer experience while supporting business growth.

DBFT

Desiree Pfeifer

Chief Executive Officer