Case Study: Leading Communication Solutions Provider achieves higher conversion rates and scalable, low‑resource outbound voice campaigns with Exelysis

Leading Communication Solutions Provider - Customer Case Study

Leading Communication Solutions Provider, a telecom operator in a south‑central African country offering data, fixed and wireless internet, mobile financial services, voice and SMS, faced collapsing SMS effectiveness as customers were overwhelmed by messages. With limited hardware, rack space and unreliable bandwidth, they turned to Exelysis to shift to outbound voice campaigns using Exelysis Broadcast Dialer, Modular IVR, Real‑time Monitoring and the Exelysis Media Gateway & Contact Center Platforms.

Exelysis deployed an automated outbound solution — Broadcast Dialer plus Modular IVR, real‑time A/B testing and a media gateway capable of up to 1,000 concurrent calls on a single 1U server — minimizing hardware, bandwidth and resilience concerns. As a result, the Provider communicated with millions of customers, achieved higher conversion rates than SMS, obtained customer‑behavior analytics, increased satisfaction and profits, and ran large‑scale campaigns with minimal resources thanks to Exelysis.