Case Study: Hanover Research achieves 35% increase in first-call conversions into the sales pipeline with ExecVision

Leading Custom Research & Analytics Firm Sees 35% Gain in First-Call Conversions to Sales Pipeline

Hanover Research, a leading custom research and analytics firm, was struggling with time-consuming call reviews, rushed coaching sessions, and no consistent way to see the actual dialogue on sales calls—making it difficult to improve first-call conversions. To solve this, Hanover Research adopted ExecVision’s call review and coaching platform to capture conversations, surface coachable moments, and provide timely, consistent feedback.

By using ExecVision to enable asynchronous coaching, rep self-identification, and easier peer and manager reviews, Hanover Research drove a 35% increase in first-call conversions to the sales pipeline in the first year. ExecVision helped directors improve “issue match,” boost prospect engagement, speed call reviews, and foster a stronger coaching culture that accelerated deal progression and revenue.

Hanover Research

Sid Philips

Chief Growth Officer