Case Study: Teton Ridge elevates The American 2023 rodeo experience with Executive Visions Inc.

Teton Ridge stages The American in 3-day build with Executive Visions Inc.

Executive Visions Inc. (EVI) served as the executive producing and production partner for Teton Ridge's 2023 American rodeo event. The challenge was to produce a multi-day stadium spectacle that combined elite professional rodeo competition with major music entertainment, requiring the seamless integration of numerous complex elements under extremely tight timelines.

EVI architected the detailed production schedule and was responsible for designing, installing, and operating key aspects of the event, including a unique stage structure built over the animal pens. Their solution creatively translated the brand's vocabulary into stagecraft, highlighted by a massive, custom-lit logo. The result was a phenomenally successful event with a packed stadium, a large broadcast audience, and seamless continuity, redefining the professional rodeo experience.

Teton Ridge