Case Study: Segway boosts consumer appeal with Executive Visions Inc.'s corporate image video

Segway creates a 5-minute corporate image video with Executive Visions Inc.

Executive Visions Inc. was approached by Segway to help build its brand and boost sales of its Segway Human Transporter. The challenge was to broaden the product's consumer base beyond early adopters by shifting its perception from a technical marvel to a fun, practical, and desirable product that could fit into mainstream lifestyles.

EVI produced a high-profile corporate image video featuring a series of consumer lifestyle vignettes shot on location. This solution was designed to meet specific communications objectives, such as portraying the product as fun and easy to use, and was distributed throughout Segway's nationwide dealer network to motivate consumers to demo and purchase the product.

Segway