Case Study: Nu Skin creates a high-energy global convention experience with Executive Visions Inc.

Nu Skin reaches 15,000 distributors with Executive Visions Inc. at 2017 Global Convention

Nu Skin, a global distributor of beauty and wellness products, sought to increase participation and generate new distributorships within the millennial demographic for their 2017 Global Convention. They partnered with the vendor Executive Visions Inc. (EVI) to produce an immersive, festival-like event that would appeal to a younger audience while still engaging all demographics.

Executive Visions Inc. created and produced "Nu Skin Live! The You Revolution," a three-day convention featuring elite musical entertainment, including concerts by Maroon 5 and Hans Zimmer, a dynamic social media campaign, and product immersion experiences. EVI also provided a full global webcast, translating the event into 16 languages for over 80 countries. The solution successfully created a benchmark experiential event, achieving Nu Skin's strategic goals of elite recognition, product launches, education, and entertainment to foster sustainable growth with a new generation of distributors.

Nu Skin