Case Study: McDonald's Delivers a Spectacular Worldwide Convention Closing Concert with Executive Visions Inc.

McDonald’s closes worldwide convention with Executive Visions Inc. for 16,000 attendees

Executive Visions Inc. (EVI) was engaged by McDonald's to produce a closing concert for its 2018 Worldwide Convention in Orlando, Florida. The challenge was to create a memorable and high-impact musical event for an audience of 16,000 owners and operators from 120 countries, providing a grand finale worthy of the global gathering.

EVI, leveraging its corporate events management and production services, partnered with producer David Foster to create a custom concert. The solution featured a lineup of superstar performers, including Katy Perry and Steven Tyler, who delivered unique, collaborative performances. The result was a highly successful two-and-a-half-hour show that exceeded expectations, leaving the audience energized and providing McDonald's with another celebrated event in their long-standing partnership with the vendor.

McDonald's