Case Study: McDonald's achieves global fundraising impact with Executive Visions Inc.'s World Children's Day campaign

McDonald's activates World Children’s Day in 121 countries with Executive Visions Inc.

McDonald's, through its charity Ronald McDonald House Charities (RMHC), sought to dramatically increase fundraising and awareness for its global children's programs. To meet this challenge, they partnered with vendor Executive Visions Inc. (EVI) to architect and lead a large-scale, integrated philanthropic initiative.

Executive Visions Inc. implemented a comprehensive cross-media campaign centered around a primetime TV concert special, music-directed by David Foster and featuring major celebrities. This solution fully engaged McDonald's global footprint and included online content, live events, and sponsor integrations with Disney, Coca-Cola, and Yahoo. The program was a major success, winning a primetime Emmy Award and, most importantly, resulting in a paradigm shift for RMHC's communication and fundraising efforts.

McDonald's