Case Study: McAfee delivers its first digital MPOWER virtual event with Executive Visions Inc.

McAfee launches 75-session virtual MPOWER Digital 2020 with Executive Visions Inc.

The customer, McAfee, faced the challenge of pivoting its premier global cybersecurity event, MPOWER, from a long-standing in-person format to a completely virtual one due to the pandemic. Their goal was to create a robust digital experience that would preserve the event's sophisticated, branded presence for its IT professional attendees. They engaged vendor Executive Visions Inc. (EVI) for virtual event production services.

Executive Visions Inc. designed and produced custom virtual environments for the event's keynotes and technical sessions. This involved filming speakers on green screen stages and using advanced post-production to composite them into elegant digital sets with integrated graphics and augmented reality elements. EVI ensured high-quality results even for remote presenters using custom production kits. The solution successfully delivered McAfee's first-ever digital MPOWER event, featuring over 75 sessions and maintaining a strong, consistent brand message throughout the virtual experience.

McAfee