Case Study: McAfee achieves a high-impact security conference launch with Executive Visions Inc.

McAfee delivers Focus16 for 3,500 executives with Executive Visions Inc.

McAfee by Intel faced the challenge of producing its Focus16 cybersecurity conference for 3,500 IT executives. The event needed to reposition the brand under new ownership, drive sales for its integrated product suite, and launch a new marketing identity. They engaged vendor Executive Visions Inc. for corporate events management and production to achieve these wide-ranging objectives.

Executive Visions Inc. designed an immersive 210-foot stage with over 3,200 square feet of media surfaces to create a compelling experience. The solution included high-profile guest speakers like Ashton Kutcher and Ted Koppel, a concert by the Goo Goo Dolls, and the management of over a hundred track sessions. The vendor successfully executed the ninth consecutive Focus conference, solidifying a long-term strategic partnership and achieving McAfee's goals of demonstrating product benefits and driving sales.

McAfee