Case Study: Kingdom of Saudi Arabia brings Qiddiya to life with Executive Visions Inc.'s immersive event production

Kingdom of Saudi Arabia launches Qiddiya in 3 months with Executive Visions Inc.

The Kingdom of Saudi Arabia sought to launch its Qiddiya project, a massive entertainment destination and key part of its 2030 Vision, with a groundbreaking event that would bring the ambitious project to life for the royal family and a global audience. Executive Visions Inc. (EVI) was engaged as the overall project lead and executive producer for this historic launch.

Executive Visions Inc. designed and produced a large-scale, one-night spectacle, constructing a custom venue and creating an original 45-minute show. The solution included projection-mapped content, a live orchestra performing an original score, acrobatic troupes, and a massive fireworks display. The event was broadcast live on Saudi TV and syndicated networks, generating valuable global exposure through coverage on networks like CNN and the BBC, significantly enhancing the promotional reach and ROI for the Qiddiya project.

Kingdom of Saudi Arabia