Case Study: IWC Schaffhausen creates The Sound of Color with Executive Visions Inc.

IWC Schaffhausen captivates 1,000 guests with Executive Visions Inc.'s Sound of Color premiere

The luxury watchmaker IWC Schaffhausen faced the challenge of creating an equally iconic and creative launch event for its new TOP GUN Pilot's watch collection at the Watches and Wonders summit. To achieve this, IWC's CEO envisioned a unique collaboration with composer Hans Zimmer and turned to the experiential producer Executive Visions for their corporate events management and production services.

Executive Visions implemented a multi-sensory solution titled "The Sound of Color," for which Hans Zimmer composed five original musical pieces, each inspired by a color in the new watch collection. The agency produced a live concert premiere in Geneva that combined this original score with choreographed film abstracts and sophisticated lighting design. The result was a legendary event for an invitation-only audience of 1,000, which successfully added an emotional dimension of sound to the product launch and significantly enhanced IWC's branding at the global summit.

IWC Schaffhausen