Case Study: Aramark unites frontline leaders around a brand vision with Executive Visions Inc.

Aramark energizes 1,800 managers with Executive Visions Inc.

The customer, Aramark, a major corporation undergoing a transformation under new leadership, faced the challenge of gaining buy-in from its frontline management for a new company-wide vision and strategy. To spread this message and ignite its team, Aramark engaged vendor Executive Visions Inc. (EVI) as its experiential agency to produce a comprehensive brand launch.

Executive Visions Inc. designed and executed a series of live events, culminating in a large-scale leadership conference. The solution integrated executive presentations, original films, and custom entertainment to create an emotionally charged and motivating experience for 1,800 managers. The result was a highly engaged management team that left as passionate brand ambassadors, armed to carry the new vision forward to Aramark's 270,000 employees worldwide.

Aramark