Case Study: Yakult boosts brand awareness and sales with Executional sampling staffing

Yakult strengthens UK brand presence over 10 years with Executional

For ten years, Yakult faced the challenge of elevating its brand presence and product awareness at various exhibitions, festivals, and shows across the UK. The company required exceptional staffing to effectively represent its brand values and drive sales through sampling and promotions. To meet this need, they partnered with the vendor Executional for their staffing services.

Executional implemented a comprehensive solution that included deploying specially trained sampling staff and event managers. They provided bespoke brand training, ensured all staff were food hygiene qualified, and offered robust support with 24/7 management and a reserve staff pool. The vendor's data-driven feedback system helped quantify the campaign's impact. This long-term collaboration resulted in increased brand recognition and sales for Yakult, making it a model for successful long-term brand engagement.

Yakult