Case Study: Stella Artois boosts Wimbledon brand engagement with Executional

Stella Artois deploys 6 promotional staff for Wimbledon Perfect Serve with Executional

Stella Artois engaged Executional to provide promotional staff for its "Perfect Serve" campaign at Wimbledon 2024. The challenge was to enhance brand visibility and engage tennis fans through innovative activities to promote Stella Artois as the UK’s leading premium lager.

Executional deployed a dedicated team of six staff trained in the brand's pouring ritual to manage on-site engagements including billboards and store takeovers. The solution successfully enhanced brand presence, drove high consumer engagement, and ensured the consistent, high-quality delivery of the product, reinforcing its premium market positioning.

Stella Artois