Case Study: Starbucks achieves 100,000 commuter samples in two days with Executional's high-volume sampling campaign

Starbucks distributes 100,000 samples in 2 days with Executional

The customer Starbucks faced the challenge of distributing 100,000 chilled samples of its Doubleshot Espresso to London commuters at scale, targeting peak rush hours over just two days. To achieve this, they engaged the vendor Executional to plan and deliver the entire high-volume ground operation.

Executional implemented a precision-planned solution, deploying 36 fully branded staff per day across 12 simultaneous station teams at key commuter hubs. Supported by a dedicated fleet for chilled sample transport and real-time on-site coordination, the campaign successfully distributed all 100,000 samples. This logistical efficiency reinforced the Starbucks brand's premium identity at every consumer touchpoint.

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