Case Study: Nair Hair Removal boosts summer brand awareness with Executional experiential sampling campaign

Nair Hair Removal engages thousands with Executional’s 21,000-sample summer activation

Nair Hair Removal partnered with Executional to promote its summer hair removal products under the #SKINBYNAIR theme. The challenge was to elevate brand awareness and encourage product trial in preparation for the summer season.

Executional implemented a tropical-themed brand activation at The ACC in Liverpool. The solution involved distributing 21,000 goody bags with product samples and engaging attendees with a competition to win a holiday. This campaign successfully created a memorable experience, driving product engagement and social media interaction. Executional's planning ensured the campaign aligned perfectly with the client's summer marketing objectives.

Nair Hair Removal