Case Study: Kinder and Ferrero boost festive retail stocking with Executional

Kinder and Ferrero boosts Christmas retail promotion with Executional and 25 £200 prize bundles

The customer, Kinder and Ferrero, sought to boost product stocking in independent retail chains ahead of the Christmas season. The challenge was to effectively engage retail representatives at wholesale and cash-and-carry locations to promote their festive ranges. The vendor, Executional, executed a promotional campaign to address this need.

Executional's solution utilized in-store fixtures enhanced with branding and deployed teams to demonstrate the benefits of the Christmas ranges, including support for assembling display units. A key tactic was a prize draw for stock bundles to encourage immediate participation. The vendor captured campaign activities, which enhanced the brands' festive presence and aimed to create memorable experiences for the retail partners.

Kinder and Ferrero